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About program
Advertising at CMU
At Central Michigan University, you will learn advertising skills to prepare you for your career. As you explore career options, consider these key features that distinguish CMU’s advertising program:
With a background in advertising, you will find a variety of career options in the field.
Career Options
Graduates of the advertising program will find a variety of career options available. Some of these careers may require additional education.
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In addition, gradutes will find career opportunities in a variety of areas:
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Program details
Degree type
Bachelor
Specialization
Advertising and Brand Communications, Business & Management
Study type
Full time
Delivery mode
On-Campus
Program duration
4 years | Full time
Tuition fees
/year
Intakes
August, January
Study language
English
Program structure
Select one of the following:
JRN 101 Media and Society 3(3-0) hours
JRN 102 Introduction to Journalism 3(3-0) hours
Select one of the following:
JRN 372 The Asian Media and Cross-cultural Mass Communication 3(3-0) hours
JRN 380 Racial and Cultural Diversity: Mass Media’s Role 3(3-0) hours
JRN 302 Introduction to Graphics and Visual Communication 3(3-0) hours
JRN 353 Foundations of Strategic Public Relations 3(3-0) hours
JRN 360 Advertising Principles 3(3-0) hours
JRN 361 Writing for Advertising 3(3-0) hours
JRN 365 Advertising Media 3(3-0) hours
JRN 369 Advertising and Public Relations Research 3(3-0) hours
JRN 404 Law of Mass Communication 3(3-0) hours
JRN 466 Advertising Campaigns 3(3-0) hours
JRN 569 Advertising Internship 1-4(Spec) hours
MKT 300 Introduction to Marketing 3(3-0) hours
Select one of the following:
JRN 366 Advertising Account Management 3(3-0) hours
JRN 465 Advertising Copy and Design 3(3-0) hours
JRN 467 Advertising Account Planning 3(3-0) hours
Total: 39 semester hours
English requirements
Only one is required
TOEFL-IBT
79/120
TOEFL-ITP
550/677
IELTS
6.5/9
PTE (Pearson)
53/90
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Tuition fees
/year
Program duration
4 years | Full time
Delivery mode
On-Campus
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