Public Relations, B.A

The interdisciplinary public relations major provides students with a solid foundation and understanding of the necessary tools and skills that are commonly practiced within today’s PR discipline. The interdisciplinary curriculum offers exposure to numerous topics including:

● public relations writing
● social media
● research
● public relations principles and practice
● integrated campaign planning through PR, marketing, advertising, and social media
● ethics within public relations
● crisis management in public relations
● case studies
● hands-on applicable skills through a required internship

The dynamic field of public relations leverages relationship management principles in order to foster connections between an organization and its specific publics or audiences. Public relations practitioners are highly desired organizational resources, whether in business, education, athletics, healthcare, government, or human services. Public relations professionals are accomplished problem solvers,
conflict managers, writers, speakers, event planners, and media relations experts. Public relations professionals manage the organizational messaging, promotes clarification of decisions, products, and services that contribute to a positive reputation and increased organizational success.

Graduates of the public relations program work in all segments of the field including public relations agencies and firms; corporate communication offices, media relations, event.

This program will be in The College of Arts&Science.