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MSc. in International Commerce & Digital Marketing

» Master
» France
» Business & Management, Commerce, Marketing

Intakes:

Deadline:

October, January

July

ESC Clermont logo

ESC Clermont Business School

ESC Clermont logo

ESC Clermont Business School

About
Program structure
Program details
Requirements
Apply now

About program

Global vision and local awareness

In today’s commercial world the skill set that is expected from a professional is much more diverse than it was just a few decades ago. Parallel to mbracing globalization, managers need to be aware of local market characteristics and should also possess the skills and knowledge to access these markets with digital means.

The ICDM programme not only offers students a unique combination of skills and knowledge in marketing and sales, digitalisation, social media and international commerce but also opportunities to pursue professional projects at various local and multinational companies.

Program details​

Degree type

Master

Specialization

Business & Management, Commerce, Marketing

Study type

Full time

Clermont-Ferrand, France

Delivery mode

On-Campus

  • Lectures Lectures are delivered by: Practitioners, experts and managers from the business world who transfer their experiences in terms of knowledge and concrete examples to the students Faculty professors recongised as leaders in their fields of study.

Program duration

1.5 years | Full time

Tuition fees

$13723

 /year

  • € 11,500

Intakes

October, January

  • Only the MSc. in International Commerce & Digital Marketing offers a January intake.

Study language

English

Program structure

Business projects and Digital Marketing missions

The master programme in International Commerce & Digital Marketing blends international students coming from various backgrounds and with different experiences creating a truly diverse atmosphere.

Students will work on real world commercial projects and digital marketing missions designed in collaboration with local and international partner companies allowing them to obtain the managerial skills and explore the usage of digital tools for brand management and customer management through the different media channels.

Semestre 1

Digital Marketing

  • Marketing Communications & Media Management
  • Designing and Managing Marketing Research Projects
  • Social Media and Community Management
  • Digital Marketing
  • Web Site Development
  • Web Analytics
  • Competitive Pricing
  • DM Project
Management & Communication Skills

  • Introduction to Business
  • Mastering Data in Excel
  • French Language Classes (or Certification Voltaire)
  • Thesis Methodology I

Career Development & Counseling

  • Job Marketing
  • Individual counseling
  • Meeting with Practitioners

Semestre 2

International Commerce & Business

  • International Commerce
  • International Business and Geopolitics
  • International Marketing
  • International Contract Law
  • Cross-Cultural Marketing
  • Sales Techniques
  • Negociation Skills
  • Business Data Analysis
  • Digital Tools
  • “Les Négociales” Challenge
  • IC Project
Management & Communication Skills

  • Strategic Management
  • Information Systems for Managers
  • French Language Classes (or Certification Voltaire)
  • Thesis Methodology II

Career Development & Counseling

  • Job Marketing
  • Individual counseling
  • Meeting with practitioners (PMI)/conferences

Semestre 3

Professional Mission & Thesis

  • Master’s Thesis
  • Oral Defense
  • Company Assessment

English requirements

Only one is required

TOEFL-ITP

550/677

Proficiency in English (official TOEFL score of 550 at least, or TOEIC of 750, or IELTS 6.0)

IELTS

6.0/9

Proficiency in English (official TOEFL score of 550 at least, or TOEIC of 750, or IELTS 6.0)

Want to learn more before applying?

We can help you to find out if you’re qualified to this program and give you all information you need about this program. All For Free

Speak to expert for free
Apply now
Deadline: July
  • Deadline to apply: 30th of July
ESC Clermont logo

ESC Clermont Business School

France
Visit university profile

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ESC Clermont

Tuition fees

$13723

 /year

Program duration

1.5 years | Full time

Delivery mode

On-Campus

Apply now
Deadline: July
  • Deadline to apply: 30th of July

Need help?

Speak to expert for free
Official program website

Preview this program in

  • العربية
  • English

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Marj3 became Emonovo

Marj3 became Emonovo. Read announcement 📣 
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