- Marketing Communications & Media Management
- Designing and Managing Marketing Research Projects
- Social Media and Community Management
- Digital Marketing
- Web Site Development
- Web Analytics
- Competitive Pricing
- DM Project
About program
Global vision and local awareness
In today’s commercial world the skill set that is expected from a professional is much more diverse than it was just a few decades ago. Parallel to mbracing globalization, managers need to be aware of local market characteristics and should also possess the skills and knowledge to access these markets with digital means.
The ICDM programme not only offers students a unique combination of skills and knowledge in marketing and sales, digitalisation, social media and international commerce but also opportunities to pursue professional projects at various local and multinational companies.
Program details
Degree type
Master
Specialization
Business & Management, Commerce, Marketing
Study type
Full time
Clermont-Ferrand, France
Delivery mode
On-Campus
- Lectures Lectures are delivered by: Practitioners, experts and managers from the business world who transfer their experiences in terms of knowledge and concrete examples to the students Faculty professors recongised as leaders in their fields of study.
Program duration
1.5 years | Full time
Tuition fees
$13723
/year
- € 11,500
Intakes
October, January
- Only the MSc. in International Commerce & Digital Marketing offers a January intake.
Study language
English
Program structure
Business projects and Digital Marketing missions
The master programme in International Commerce & Digital Marketing blends international students coming from various backgrounds and with different experiences creating a truly diverse atmosphere.
Students will work on real world commercial projects and digital marketing missions designed in collaboration with local and international partner companies allowing them to obtain the managerial skills and explore the usage of digital tools for brand management and customer management through the different media channels.
Semestre 1
- Introduction to Business
- Mastering Data in Excel
- French Language Classes (or Certification Voltaire)
- Thesis Methodology I
Career Development & Counseling
- Job Marketing
- Individual counseling
- Meeting with Practitioners
Semestre 2
- International Commerce
- International Business and Geopolitics
- International Marketing
- International Contract Law
- Cross-Cultural Marketing
- Sales Techniques
- Negociation Skills
- Business Data Analysis
- Digital Tools
- “Les Négociales” Challenge
- IC Project
- Strategic Management
- Information Systems for Managers
- French Language Classes (or Certification Voltaire)
- Thesis Methodology II
Career Development & Counseling
- Job Marketing
- Individual counseling
- Meeting with practitioners (PMI)/conferences
Semestre 3
Professional Mission & Thesis
- Master’s Thesis
- Oral Defense
- Company Assessment
English requirements
Only one is required
TOEFL-ITP
550/677
Proficiency in English (official TOEFL score of 550 at least, or TOEIC of 750, or IELTS 6.0)
IELTS
6.0/9
Proficiency in English (official TOEFL score of 550 at least, or TOEIC of 750, or IELTS 6.0)
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Tuition fees
$13723
/year
Program duration
1.5 years | Full time
Delivery mode
On-Campus
Deadline: July
- Deadline to apply: 30th of July
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