Official program with two learning itineraries: professional and research
The Master’s Degree in Tourism Companies and Destinations, with the Own Degree of Expert Nebrija in Innovation and Tourist Intelligence, encourages students in entrepreneurship and business innovation in this sector, which is the engine of the Spanish economy. The program complements the Bachelor’s Degree in Tourism, specializing the student in business management, by acquiring the knowledge and skills necessary to develop a tourism product or company, adapting it to new environments, digital opportunities and current global consumer needs.
The tourism sector is changing, it is segmented but at the same time globalized and technological, so it requires expert professionals with a highly qualified profile, who can respond immediately to these new challenges. The curriculum includes two itineraries: one in research, for those who want to continue their studies with the PhD in Tourism, which is also taught at Nebrija University; or the professional itinerary, for those who seek to start a business in the sector.
One of the fundamental pillars of Spanish economy is tourism. The importance of the sector is reflected in its contribution to the GDP. Companies and institutions dedicated to tourism are always in constant evolution, marked by technological advances. Therefore, they demand more and more specialized professionals with a series of skills and abilities up to date with the latest trends.
The Master’s Degree in Tourism Companies and Destinations Management responds to this business need. The curriculum is designed with an international perspective, promoting the employability of its graduates in all parts of world. In addition, the program has a large technological presence in its contents, preparing students to respond to the future challenges faced by tourism companies and institutions.
The program has two differentiated itineraries to train its students according to the profile that most interests them: research or professional. The research itinerary, in addition to granting access to the Doctorate in Tourism, gives the student the competences, tools and skills necessary to successfully carry out the research task.
For its part, the professional itinerary is focused on students with a more international and business profile. Encouraging the employability of its graduates is one of the University’s maxims, an objective that more than meets this program aimed at entrepreneurship and technological innovation.
Nebrija University organizes several conferences and workshops on the tourism sector during the academic year, with visits and presentations by the best professionals in the sector. In addition, students will make technical visits to hotels, agencies and tourist destinations, where they will learn first-hand about the professional activity.