Education & Training, Humanities, Language Studies & linguistics, Teaching
Europe, Spain
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About program
Marketing is the vital bridge between an organisation’s products or services and their intended audience.
Effective marketing allows firms, nonprofits and government bodies to tell their intended demographic about their products and services, understand their needs and wants, and exploit the latest technology to do so. Skilled marketing practitioners are therefore highly valued in every industry, and marketing and management graduates have access to a wide range of career pathways.
Our BSc in Marketing and Management will equip you with a comprehensive foundation in marketing and analytical skills that enable you to think critically and make strategic decisions. It will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices.
You will learn the essential principles of marketing and management in your first year and progress to more intensive studies of specialised areas like advertising, consumer psychology, services marketing, brand management, market analytics and digital marketing in your second and third years.
If you select the ‘Year in Industry’ route, you will have the unique opportunity to spend the third year of your degree on an industrial placement with an employer in a role relevant to your field of study. Therefore, your degree programme will last four years and after the placement you will come back to university for your final year of study.
Professional recognition
The School of Business and Management has collaborated with The Chartered Institute of Marketing (CIM). The modules you study as part of the BSc Marketing and Management give exemptions towards the CIM Certificate and CIM Diploma in Professional Marketing. You then take one or two CIM modules (for the certificate and diploma respectively) after graduation to complete the CIM qualifications.
Program details
Degree type
international foundation
Specialization
Business & Management, Management, Marketing
Delivery mode
On-Campus
Tuition fees
/year
Study language
English
Progression
After studying this course, you will be able to join one of these programs.
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Tuition fees
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Delivery mode
On-Campus
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