Business Management and Marketing (with a Placement Year) BA (Hons)

Why study Business Management and Marketing?

Our Business Management and Marketing degree course was designed by top marketing practitioners and academics. It takes into account what employers say about new marketing recruits, what they need from them and this programme aims to meet these needs.

Employers want young marketeers who can:

• Apply marketing ideas and theories in practical situations – whether in planning what to do or in implementing ideas
• Use the latest technological innovations, including the web and social media, to plan and deliver marketing campaigns
• Achieve the best professional management and ethical standards and apply them to the marketing world – with colleagues, businesses and customers

We aim to give you practical experience through our extensive placement and mentoring programmes, which will equip you with hands-on skills and guidance from industry professionals. You will organise your placement with the help of the Workplace Learning Team and can choose to do it in a location that suits you.