Education, Education & Training, Primary Education, Teaching
North America, United States of America (USA)
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About program
An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skillset, preparing you to become a leading brand, design and innovation manager.
Our course encourages you to consider the value of branding in today’s competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where the course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.
The key to successful brand development is an understanding of its relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this MA course to address all aspects of product design, brand management and the innovation factors that are the foundation for its success.
We will cover each key component and teach students how to run these successfully, whilst addressing their own professional and personal development as leaders along the way. For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.
As a student on this course, you’ll benefit from working alongside students on the other postgraduate courses at UCA Epsom to better understand the range of products available in today’s market, their similarities, strengths and weaknesses, and above all to develop and deliver customer-centric products and experiences.
Program details
Degree type
Master
Specialization
Advertising and Brand Communications, Business & Management, Creative, Applied Arts and Design, Design, Management
Study type
Full time
Delivery mode
On-Campus
Program duration
1 years | Full time
Tuition fees
/year
Intakes
September
Study language
English
Program structure
English requirements
Only one is required
TOEFL-IBT
80/120
IELTS
6/9
Academic requirements
For our International Foundation in Art, Design and Media, we usually require that you have:
For our Bachelor’s courses, we usually require that you have one of the following:
For our Master’s courses, we usually require that you have:
Additional requirements
Don’t meet the international entry requirements or English language requirements?
You may be able to enter the course through the following entry pathways:
Scholarships
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Tuition fees
/year
Program duration
1 years | Full time
Delivery mode
On-Campus
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