This course contains 3 majors:
1. Fundamentals of Luxury Business Management
This course is designed to provide students with a deep understanding of luxury culture in a global and dynamic perspective and to give them all the necessary skills and know- how to successfully manage luxury companies.
2. International Luxury Branding
This course will specifically analyze brand power as the main challenge for luxury industry. Through case histories, best practices and business models we will focus on the marketing issues related to branding in an industry where this has a very strong impact on the strategic and business decisions.
3. Retail and Distribution Management
This program will focus on issues related to International Distribution defining all the tools that are necessary to enter, expand, understand, and succeed in the glamorous world of luxury retail.
Business & Management, Management
0 years | Full time
1- you must be upper intermediate on the English level
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