Business & Management, Business Administration and Management
North America, United States of America (USA)
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About program
BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This programme allows for a focus on current trends in business and marketing.
Program details​
Degree type
Bachelor
Specialization
Business & Management, Business Studies, Marketing
Study type
Full time
Delivery mode
On-Campus
Program duration
3 years | Full time
Tuition fees
 /year
Intakes
September
Study language
English
Program structure
Throughout the course the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues. Other learning techniques include company visits, guest speakers and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops.
Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.
English requirements
Only one is required
IELTS
6/9
PTE (Pearson)
56/90
Academic requirements
Our typical offer is:
Qualification | Minimum grade |
---|---|
French Baccalaureate | 12 or above |
High School Diploma along with one of the following at the required grade – SAT I and SAT II, ACT or Advanced Placement | GPA 3.0 or above |
Al-Thanawaya Al-Aama (General Secondary Education Certificate) plus an International Foundation Programme with 60% or above | Pass grade |
Egyptian Baccalaureate | 14 or above |
Scholarships
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Tuition fees
 /year
Program duration
3 years | Full time
Delivery mode
On-Campus
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